The Psychology Behind Viral Books
The forces shaping today’s viral books
Published in
6 min readApr 7, 2024
If you’ve been following my articles for a while, one thing you’ve learned about me is that I somehow always end up disliking books that have gained viral attention.
Okay, not always, but more or less 90% of the time I finish a popular book I tell myself, “It doesn’t make any sense. What is it about this book that…
